Vodka from Milk!?
Vodkow has been a unique product from its conception. But its current brand image is still of a very niche or unfamiliar product. It wants the audience to enjoy the cream liquors without the consequences.
This is where the core idea comes in. We found that the target audience, aka lactose-intolerant people, have a hard time getting variety in taste for cream-based liquors. And cream liquor lovers shouldn't have to choose between taste and tolerance.
Vodkow delivers all the indulgence and none of the aftermath.
Out Of Home
Experiential
This campaign brings back nostalgia with the Milkshake song through a cheeky and fun Valentine's Day dating event at The Yards (Fort York). Singles between 21 and 29 gather to have fun, mingle, and enjoy the sundowner with some not-so-vanilla milkshakes curated by Vodkow Cream Liquors.
Socials and Post-to-Pay
The campaign will be fully covered online (Instagram and Facebook), featuring interactive posts, behind-the-scenes clips, and exclusive sneak peeks of the event.
A post-to-pay integration will encourage people to purchase their Vodkow milkshakes from the bar when they post fun stories, reels, and carousels tagging Vodkow Liquor and maybe that special someone they meet at the event!
Copywriter: Vallari Apte
Art Director: Vallari Apte
Strategist: Vallari Apte