Vodka from Milk!?
Vodkow has been a unique product from its conception. but its current brand image is still of a very niche or unfamiliar product. It clearly wants the audience to be mindful of the environment while enjoying a drink or two.
This is where the core idea of adulting comes in. We found that the target audience had been pivoting towards drinking less, add in the spin of an environment-conscious product, you get Vodkow.
The brand has the perfect opportunity to reintroduce itself and have a wider reach to people who want to adult the right way. By adopting a playful, cheeky tone, Vodkow can engage a wider demographic and develop a stronger emotional connection while maintaining its core value of sustainability.
Out Of Home
Experiential
This campaign brings back nostalgia with the Milkshake song through a cheeky and fun Valentine's Day dating event at The Yards (Fort York). Singles between 21 and 29 gather to have fun, mingle, and enjoy the sundowner with some not-so-vanilla milkshakes curated by Vodkow Cream Liquors.
Socials and Post-to-Pay
The campaign will be fully covered online (Instagram and Facebook), featuring interactive posts, behind-the-scenes clips, and exclusive sneak peeks of the event.
A post-to-pay integration will encourage people to purchase their Vodkow milkshakes from the bar when they post fun stories, reels, and carousels tagging Vodkow Liquor and maybe that special someone they meet at the event!
Copywriter: Vallari Apte
Art Director: Vallari Apte
Strategist: Vallari Apte