What's the worst part about getting a pimple? The embarrassment, the low confidence, and multiple of them ganging up on your face! For most of us, they are a part of our lives at some point. Of course, we take care of the skin to reduce and prevent breakouts. Sure, pimple patches have been reliable lately, thanks to Hayley Beiber and North West.
But Starface is here to give this near universal experience the centre stage! As Big Yellow says, "...it's about turning breakouts into moments of self-expression".
Here comes the 🌟 Breakout Tour!!🌟
Inspired by music tours, this campaign celebrates breakouts while positioning Starface pimple patches as the MVP. The aesthetics and design elements are intentional—a bit unpolished, bold, and gentle, to resonate with the target demographic, which mainly includes teenagers and, to a degree, adults. I've mixed digital and outdoor advertising to build curiosity among the crowd and an experiential popup (Breakout Tour Bus) to tie it all together.
Digital
User-generated Content
Users screenshot the tour poster template, fill in their own breakout band name, and repost for engagement with the brand.
Outdoors
Experiential
The Breakout Tour Bus
The Breakout Tour Bus is a blend of cutesy and bold interactive experiences where fans engage in Starface’s playful, acne-positive world. Inside, the layout maximizes fun and wholesome engagement with the target audience. While giving the feel of a band tour bus, activities like trading cards, photo ops, branded merch, and goodie bags would increase product visibility through organic outreach.
Other Assets and Merch
VIP Trading cards
As part of the Breakout Tour campaign, Starface Trading Cards turn acne into the ultimate headliner. Each limited-edition card features a unique fictional “Breakout Band Member”.
How It Works:
Collect a card with every Starface patch purchase. Trade cards with friends or with other Starface fans at the popup in select cities to complete the full Breakout Tour lineup.
More than just a promo, these collectible trading cards celebrate acne positivity with humour, music, and Starface’s signature playful energy. 🎸✨
T-shirts
Available to buy at the popup and website
Copywriter: Vallari Apte
Art Director: Eri Takezawa (bus model), Vallari Apte
Strategist: Vallari Apte